Studied a detailed and broad range of practices across the multimedia sector, seamlessly balancing advanced academic theory with hands-on creative application.

Core components:

Versatile media writing

• Developed advanced skills in creative writing styles tailored for distinct media channels.

Research-driven ideation

• Confidently expressed original, impactful ideas rooted in critical reasoning and strategic research.

Audience and communication

• Gained in-depth knowledge of communication theory, analysing how messages are transmitted, received and interpreted through diverse demographics and target audiences.

Strategic audience engagement

• Mastered cross-platform marketing techniques, learning how to effectively target diverse audiences through strategic branding, contextualising content, and deploying distinct advertising strategies across various platforms.

Technical and industry-standard software proficiency

• Developed hands-on workflow competence in market-leading design, digital publishing, and content management tools:

Adobe Photoshop, Shorthand, Adobe InDesign, Adobe Illustrator, WordPress.

My creative journey is ultimately rooted in my background of textiles education, which sparked a fanaticism for making digital art. But also physical art, that I have showcased across this page. Crafting these requires immense patience and meticulous attention to detail, qualities that I naturally adapt to every project I undertake. Immersing myself in textiles also fueled my love for fashion. Throughout my education, I constantly researched designers and runway collections, inspiring both my personal style and ultimate ambition to build a career in fashion, with a personal goal to attend a live show in the near future. 

Central to my creative prowess is sustainability. This value is exhibited in the upcycled artworks around and my collaborative work with vintage brands and platforms like WAYBACKNOW, where I view fashion as a way to promote sustainable ideology and a vital tool of individual self expression.